A Study of Fuzzy Language in Business Negotiation

Tan Aiping

doi:doi:10.11648/j.cls.20190503.11

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A Study of Fuzzy Language in Business Negotiation

Tan Aiping

Published in Communication and Linguistics Studies (Volume 5, Issue 3)

Received: 24 June 2019 Accepted: 17 July 2019 Published: 30 July 2019

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Abstract

The study of Fuzzy language is an important branch in the family of linguistics. With the globalization of economy, people tend to pay more attention to international business negotiation, and fuzzy language in international business negotiation got particular attention. This paper makes sufficient review concerning the study of fuzzy language both at home and abroad. It reveals the pragmatic functions of saving face, being flexible and self protection. The paper provides a pragmatic analysis of fuzzy language in business negotiation from perspective of politeness strategy to give people a better understanding on how to use fuzzy language to achieve certain communicative purposes in business negotiation. It selects some dialogues with fuzzy language from real business negotiations and analyzes the significance as well as the positive and negative functions of fuzzy language in business negotiation. It discusses the application of fuzzy language in business negotiation and tries to arouse more attention to the research of the field.

Published in	Communication and Linguistics Studies (Volume 5, Issue 3)
DOI	10.11648/j.cls.20190503.11
Page(s)	60-64
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Business Negotiation, Fuzz Language, Face-saving Theory, Pragmatic Analysis

References

[1]	Zadeh, L. A. Fuzzy Sets [M]. Information and Control, 1965 (8) 338-353.
[2]	Channell, J. Vague Language [M]. Oxford: Oxford University Press, 1994.
[3]	Crystal, D. & Davy, D. Advanced Conversational English [M]. London: Longman, 1975.
[4]	Wu Tieping. Fuzzy Linguistics [M]. Shanghai: Shanghai Foreign Language Education Press, 2000.
[5]	Wang Xijie. Chinese Rhetoric [M]. Beijing: Commercial Press, 1983.
[6]	He Ziran. Hedges and verbal communication [J]. Foreign Languages, 1985, (5): 27-31.
[7]	Wu Yongtao, Problems in the Theory of Fuzziness, Beijing Normal University Press, 1991.
[8]	Xiong Yingwu. Can you introduce the concept of ambiguity into economics? [J]. National Economic Group Communications. 1980 (3).
[9]	Channell, J. Vague Language [M]. Oxford: Oxford University Press, 1994.
[10]	Ting-Toomey, S., & Kurogi, A. Facework Competence in Intercultural Conflict: An Updated Face-Negotiation Theory. International Journal of Intercultural Relations, 1998, 187-225.
[11]	Xie Xuan. Vague pragmatic function in Business English negotiation [D], Master's degree thesis, Anhui University, 2013.
[12]	Brown, P.& S. Levinson. Universals in Language Use: Politeness Phenomena [M] Cambridge: Cambridge University Press. 1987: 56-311.
[13]	Crystal, D.&Davy, D. Advanced Conversational English [M]. London: Longman, 1975.
[14]	Goffinan. E. Interactional Ritual: Essays on Face-to- Face Behavior [M]. New York: Doubleday Anchor Books. 1967.
[15]	Zhang Hongshen, 30 years of Chinese Fuzzy Linguistics [J], Journal of Tianjin Institute of Foreign Studies, vol. 17, No. 1, 2010.
[16]	Fan Anran. A Pragmatic Analysis of Fuzzy Language in English Business Letters and Its Translation Strategies [D]. Harbin Engineering University, 2015.
[17]	Yin Chuxi. The Study of Hedges' Classifications and Pragmatic Functions [D]. Hubei Normal University, 2018.

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Tan Aiping. (2019). A Study of Fuzzy Language in Business Negotiation. Communication and Linguistics Studies, 5(3), 60-64. https://doi.org/10.11648/j.cls.20190503.11

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ACS Style

Tan Aiping. A Study of Fuzzy Language in Business Negotiation. Commun. Linguist. Stud. 2019, 5(3), 60-64. doi: 10.11648/j.cls.20190503.11

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AMA Style

Tan Aiping. A Study of Fuzzy Language in Business Negotiation. Commun Linguist Stud. 2019;5(3):60-64. doi: 10.11648/j.cls.20190503.11

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@article{10.11648/j.cls.20190503.11,
  author = {Tan Aiping},
  title = {A Study of Fuzzy Language in Business Negotiation},
  journal = {Communication and Linguistics Studies},
  volume = {5},
  number = {3},
  pages = {60-64},
  doi = {10.11648/j.cls.20190503.11},
  url = {https://doi.org/10.11648/j.cls.20190503.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cls.20190503.11},
  abstract = {The study of Fuzzy language is an important branch in the family of linguistics. With the globalization of economy, people tend to pay more attention to international business negotiation, and fuzzy language in international business negotiation got particular attention. This paper makes sufficient review concerning the study of fuzzy language both at home and abroad. It reveals the pragmatic functions of saving face, being flexible and self protection. The paper provides a pragmatic analysis of fuzzy language in business negotiation from perspective of politeness strategy to give people a better understanding on how to use fuzzy language to achieve certain communicative purposes in business negotiation. It selects some dialogues with fuzzy language from real business negotiations and analyzes the significance as well as the positive and negative functions of fuzzy language in business negotiation. It discusses the application of fuzzy language in business negotiation and tries to arouse more attention to the research of the field.},
 year = {2019}
}

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TY  - JOUR
T1  - A Study of Fuzzy Language in Business Negotiation
AU  - Tan Aiping
Y1  - 2019/07/30
PY  - 2019
N1  - https://doi.org/10.11648/j.cls.20190503.11
DO  - 10.11648/j.cls.20190503.11
T2  - Communication and Linguistics Studies
JF  - Communication and Linguistics Studies
JO  - Communication and Linguistics Studies
SP  - 60
EP  - 64
PB  - Science Publishing Group
SN  - 2380-2529
UR  - https://doi.org/10.11648/j.cls.20190503.11
AB  - The study of Fuzzy language is an important branch in the family of linguistics. With the globalization of economy, people tend to pay more attention to international business negotiation, and fuzzy language in international business negotiation got particular attention. This paper makes sufficient review concerning the study of fuzzy language both at home and abroad. It reveals the pragmatic functions of saving face, being flexible and self protection. The paper provides a pragmatic analysis of fuzzy language in business negotiation from perspective of politeness strategy to give people a better understanding on how to use fuzzy language to achieve certain communicative purposes in business negotiation. It selects some dialogues with fuzzy language from real business negotiations and analyzes the significance as well as the positive and negative functions of fuzzy language in business negotiation. It discusses the application of fuzzy language in business negotiation and tries to arouse more attention to the research of the field.
VL  - 5
IS  - 3
ER  -

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Author Information

Tan Aiping

Foreign Languages Department, Sichuan Vocational and Technical College, Suining, China

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APA Style

Tan Aiping. (2019). A Study of Fuzzy Language in Business Negotiation. Communication and Linguistics Studies, 5(3), 60-64. https://doi.org/10.11648/j.cls.20190503.11

Copy | Download

ACS Style

Tan Aiping. A Study of Fuzzy Language in Business Negotiation. Commun. Linguist. Stud. 2019, 5(3), 60-64. doi: 10.11648/j.cls.20190503.11

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AMA Style

Tan Aiping. A Study of Fuzzy Language in Business Negotiation. Commun Linguist Stud. 2019;5(3):60-64. doi: 10.11648/j.cls.20190503.11

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@article{10.11648/j.cls.20190503.11,
  author = {Tan Aiping},
  title = {A Study of Fuzzy Language in Business Negotiation},
  journal = {Communication and Linguistics Studies},
  volume = {5},
  number = {3},
  pages = {60-64},
  doi = {10.11648/j.cls.20190503.11},
  url = {https://doi.org/10.11648/j.cls.20190503.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cls.20190503.11},
  abstract = {The study of Fuzzy language is an important branch in the family of linguistics. With the globalization of economy, people tend to pay more attention to international business negotiation, and fuzzy language in international business negotiation got particular attention. This paper makes sufficient review concerning the study of fuzzy language both at home and abroad. It reveals the pragmatic functions of saving face, being flexible and self protection. The paper provides a pragmatic analysis of fuzzy language in business negotiation from perspective of politeness strategy to give people a better understanding on how to use fuzzy language to achieve certain communicative purposes in business negotiation. It selects some dialogues with fuzzy language from real business negotiations and analyzes the significance as well as the positive and negative functions of fuzzy language in business negotiation. It discusses the application of fuzzy language in business negotiation and tries to arouse more attention to the research of the field.},
 year = {2019}
}

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TY  - JOUR
T1  - A Study of Fuzzy Language in Business Negotiation
AU  - Tan Aiping
Y1  - 2019/07/30
PY  - 2019
N1  - https://doi.org/10.11648/j.cls.20190503.11
DO  - 10.11648/j.cls.20190503.11
T2  - Communication and Linguistics Studies
JF  - Communication and Linguistics Studies
JO  - Communication and Linguistics Studies
SP  - 60
EP  - 64
PB  - Science Publishing Group
SN  - 2380-2529
UR  - https://doi.org/10.11648/j.cls.20190503.11
AB  - The study of Fuzzy language is an important branch in the family of linguistics. With the globalization of economy, people tend to pay more attention to international business negotiation, and fuzzy language in international business negotiation got particular attention. This paper makes sufficient review concerning the study of fuzzy language both at home and abroad. It reveals the pragmatic functions of saving face, being flexible and self protection. The paper provides a pragmatic analysis of fuzzy language in business negotiation from perspective of politeness strategy to give people a better understanding on how to use fuzzy language to achieve certain communicative purposes in business negotiation. It selects some dialogues with fuzzy language from real business negotiations and analyzes the significance as well as the positive and negative functions of fuzzy language in business negotiation. It discusses the application of fuzzy language in business negotiation and tries to arouse more attention to the research of the field.
VL  - 5
IS  - 3
ER  -

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